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Trademark Guidelines

ASDAH Guidelines for Health at Every Size® and HAES® Usage

Since 2011 ASDAH has held the Health at Every Size® and HAES® trademarks. This stewardship has been an effort to protect the community-driven, grassroots development of the Health at Every Size® framework of care from the weight loss industry and other forms of misuse and misinformation.

Our aim with these guidelines and request for use process is to uphold the values of intersectional liberation and to protect our community’s legacy and work. A large part of this work is vetting use for alignment with the current Health at Every Size® Principles.

Trademark Use Guidelines

These guidelines have been prepared to inform you of the proper use of the trademark(s), including without limitation service marks, which are the property of the Association for Size Diversity and Health (ASDAH). A trademark has been granted to ASDAH for Health At Every Size® and HAES® services and materials.

A trademark is both a symbol of the trademark owner’s high standards and an assurance of the consistent quality of the product or service being offered under the mark. You may use the Health at Every Size® and HAES® trademarks with prior written permission from ASDAH and when in compliance with our guidelines below. To request permission, fill out the form below.

Trademarks are valuable intellectual property, and protecting ASDAH’s trademarks is beneficial because:

  • Using the trademark with permission assures that all Health At Every Size® and HAES® services/materials adhere to the HAES® principles.
  • The strength of our trademarks grows with use.
  • It helps protect Health At Every Size® and HAES® distinctiveness.
 

The following rules must therefore be followed when referring to the ASDAH trademarks in news articles, photo captions, advertising, literature, correspondence, and the like.

  1. You must use the symbol ® every time the Health At Every Size® phrase or HAES® acronym is used.
  2. Use the trademarks only as an adjective (for example: Health At Every Size® framework, Health At Every Size® research, HAES® principles, etc.), never as a noun or verb, and never use in the plural or possessive form.
  3. Use a generic term following the trademark(s). (See 2 above for examples).
  4. ASDAH’s Trademark Notice must be prominently displayed on all publications utilizing the trademarked term/service: “Health At Every Size® and HAES® are registered trademarks of the Association for Size Diversity and Health and used with permission.”
  5. In advertising copy, notice of trademark rights may be provided in a footnote format e.g., by placing an asterisk adjacent to the Health At Every Size® phrase or the HAES® acronym, and placing the notice listed above in Section d at the bottom of the page on which the asterisk appears.
  6. For providers who have aligned their practice with the Health at Every Size® Principles and Framework of Care, after getting approval, shall only use the terms Health at Every Size®-Aligned Provider or HAES®-Aligned Provider. Do not use the terms Health at Every Size® or HAES® certified.
  7. Don’t display the Health At Every Size® or HAES® trademarks in any manner that can be reasonably interpreted to suggest editorial content has been authored by, or represents the view or opinions of ASDAH or the ASDAH Board of Directors. This includes but is not limited to using Health at Every Size® or HAES® as part or all of a business or organization name, social media handles and names including group names, the title of written works and materials, the title of presentations, webinars, events, and the like.
  8. If you see what you consider might be unauthorized use of our trademarks, or elements thereof, please alert ASDAH.
 

Health at Every Size® and HAES® Trademark Use Request Form

Name *
Pronouns
Email *
Business or Organization Name (if applicable)
This could be the business or organization you own or where you work.
How do you plan on using the Health at Every Size® (HAES) trademark? *

individual use request

In addition to following to the above trademark use guidelines, we require any individual who wishes to use Health at Every Size®-Aligned Provider or HAES®-Aligned Provider to describe their personal practice to complete a vetting process to ensure alignment with Health at Every Size® Principles.

What is your website? *
You can include a domain you own and manage or you can link to your profile on your organization's website. If you don't have a website, you may link to a social media account (this option is primarily for those in countries where websites are cost-prohibitive).

If you are requesting to use Health at Every Size® (HAES®) on your social media channels (in your bio or in posts), include your handles below.

Instagram
Facebook
X/Twitter
TikTok
LinkedIn
Other (specify which channel & include your handle)

Vetting Information

Select the option or options that best match your opinion. This information is to determine alignment with the Health at Every Size® Principles and Framework of Care.

Philosophy of Care *
Describe your philosophy of care. In other words, how do you approach your work and patients? How do you work with your patients? What is your approach to health? What is your approach to care/healthcare? This is also the area to expand upon your theoretical lenses and frameworks and additional populations served listed earlier. Other questions to consider for this section are: What does being a Health at Every Size® Provider mean to you? Why do you practice from a Health at Every Size® perspective? Why is Health at Every Size® Care important to you? How do you specifically apply the Health at Every Size® Framework of Care to your work? This section should be approximately 1-3 paragraphs (minimum of 500 up to a maximum of 1500 characters).
Weight is mostly determined by individual behaviors. *
In most cases, the most important thing a higher weight person can do for their physical health is to lose weight/attain a ‘healthy’ BMI. *
A person’s weight is a significant contributor to their current or future health status. *
It is important to address a patient's BMI that's out of range for their height and weight during medical appointments. *
Nurses or other staff should refrain from weighing patients without consent and without medically-necessary reasons. *
Fat people should eat well and be physically active often to take care of their health. *
Health can be summed up as the absence of disease. *
My role as a healthcare provider is to be the expert on what will cause my patient to become healthier. *
Health is mostly determined by factors outside an individual’s control. *
It is important to learn about the intersections of oppression and how they impact the health and wellbeing of my patients. *
An individual’s weight has a larger impact on their health and health outcomes than weight bias. *
Everyone is affected by fatphobia equally. *
While many people labeled ‘overweight’ and ‘obese’ are not inherently unhealthy, there is a weight at which people are inherently unhealthy. *
Race or ethnicity have no bearing on the quality of care patients receive in our current medical systems. *
Fat, Black patients and other fat patients of color have the same access to care as anyone else. *
Patients who follow my recommendations for changes that result in weight loss are stepping up and taking responsibility for their choices. *
Weight loss is one safe and effective way fat people can improve their health outcomes. *
Regardless of size or weight, all people should work to improve their healthy habits. *
Most people who stick to a food and/or movement plan typically: *
Which of the following are effective interventions for a high weight person to attain a normal BMI and keep the weight off for more than 5 years? *
Thin people have better health outcomes because they: *
My role as a healthcare provider is to: *
How do you advocate for patients when you engage with harmful systems within the healthcare system? For example, how are you addressing anti-fat bias with your co-workers and peers? How are you working to dismantle oppressive systems at your workplace and/or with other healthcare systems you engage with? *
Your response should be between 100 and 500 characters.
How have you and how do you continue to learn about oppressive systems affecting your patients (especially in regards to identities you don’t personally hold)? *
Your response should be between 100 and 500 characters.
How do you support patients in their own self-advocacy in the healthcare system? *
Your response should be between 100 and 500 characters.

Organizational Use

What is your organizational website? *
How many employees are in your organization? *
How many staff members are patient-facing clinicians? *
How many patient-facing clinicians have been vetted and approved as Health at Every Size®-Aligned Providers? *
How are the Health at Every Size® Principles and Framework of Care integrated into your organization's work? *
Your response should be between 500 and 1500 characters.
What staff development, training, and staff audits/reviews support the ongoing commitment to the Health at Every Size® Principles and Framework of Care? *
Your response should be between 500 and 1500 characters.
Include any relevant attachments such as policies and procedures or recent staff development opportunities. (.pdf, .jpg, .png, and .mp4 files accepted)
Maximum file size: 100 MB
Up to ten files allowed. For additional or larger files, you can share as a link via private youtube video or google drive or dropbox link.
If you have any additional links to content (including files too big to share above), include links here to relevant websites, recordings, etc.

educational, presentations, workshops, and book use

We are currently only considering requests for brief mentions of Health at Every Size®, such as a resource for learning more with a link to our website, or exact reprints of the current Health at Every Size® Principles and Framework of Care. We are not approving any use that claims that any certain tool, research, or practice is Health at Every Size®-aligned or aims to train participants about the Health at Every Size® Principles and Framework of Care.

To submit a request for use in educational materials, books, courses, presentations, and the like, please include all mentions of Health at Every Size® and any additional context to understand how the trademark is being used.

Include any relevant attachments such as book excerpts, relevant slides, etc. (PDF, JPEG, PNG, mp4 files accepted)
Maximum file size: 100 MB
Up to ten files allowed. For additional or larger files, you can share as a link via private youtube video or google drive or dropbox link.
If you have any additional links to content (including files too big to share above), include links here to relevant websites, recordings, etc.

Research Use

Briefly describe your research questions and design: *
Your response should be between 500 and 1500 characters.
If you have a research proposal (e.g. an IRB application), please include it as a PDF.
Maximum file size: 100 MB
Up to four files allowed. For additional or larger files, you can share as a link via private youtube video or google drive or dropbox link.
If you have any additional links to content (including files too big to share above), include relevant links here.

Other Use

Describe how you plan on using the Health at Every Size® (HAES®) trademark? *
Your response should be between 500 and 1500 characters.
Include any relevant links to websites, recordings, etc.
Include any relevant attachments (PDF, JPEG, PNG, mp4 files accepted)
Maximum file size: 100 MB
Up to ten files allowed. For additional or larger files, you can share as a link via private youtube video or google drive or dropbox link.
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Trademark Use Agreement *

If submitting attachments, please be patient while the form processes your uploads. It can take over a full minute to fully process.

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